Most teams reach for a social listening tool first. The tool is the last thing that matters, and starting there is why most listening in Pakistan quietly fails. Key takeaways What social listening is, and what it is not Social listening is the practice of reading, in aggregate, what people already say in public about…
A restaurant chain I worked with in 2023 already held every number it needed to grow. What it did not have was anyone asking those numbers a useful question. Most conversations about restaurant data start in the wrong place. The first thing an owner is usually sold is a monthly summary: this item sold the most…
Is a humanities or social-science degree still worth the four years in the AI era? Yes — but only if you stop spending it blindly and start listening to the market first. That is the rule I went back to my old university to explain. The alumni office at Bahria University recently invited me to my…
I did not teach a newsroom to trust AI. I taught it to interrogate AI. That distinction is the entire method, and it is why I now believe a full master class is no longer optional. This is a field report from an AI in the Newsroom workshop I delivered to the Web Desk and Social Desk…
AI will not replace newsrooms, PR teams, or communications departments. But the ones who learn to direct it will quietly outpace the ones who don’t. I’ve just completed an intensive two-day Train-the-Trainers programme under Digital Sahafat 3.0 — the Google News Initiative programme delivered in Pakistan by Tech Valley, Google’s official local partner — certified to…
Google is giving students in Pakistan a full year of Gemini AI for free — and most will waste it. Not because the tool isn’t powerful, but because no one showed them what to actually do with it. A free subscription is only worth what you build with it. This is that playbook: exactly what a 10th-grade student,…
The short answer: AI in journalism training in 2026 should teach five things, in this order — AI literacy and limits, policy and disclosure, prompt discipline for journalism tasks, verification in a synthetic information environment, and production workflows with human sign-off. Tools come last, taught as categories rather than brands, because the tools change every…
The short answer: choose the trainer who puts ethics and method before tools, can point to a verifiable training record, refuses grey-market shortcuts, and builds the course around live practice rather than slides. In Pakistan, that filter removes most of what is currently sold as “OSINT training.” One disclosure before we begin: I deliver this…
Open-source intelligence — OSINT — is the discipline of answering questions using information anyone can lawfully access: public posts, official registries, news archives, maps, satellite imagery, and company records. Ethical OSINT adds a hard boundary: public means public. If the starting point is a leaked database, a hacked account, or access you were never granted,…
Audience analysis is the structured study of who your audience is, where their attention lives, what language and content they respond to, and what reaching them should cost — completed before any budget moves. In Pakistan, that means reading a market of 117 million internet users spread unevenly across platforms, languages, cities, and income bands,…