Assessments & Diagnostics
Find the gap before it costs you.
A set of short, honest diagnostics on the things that quietly decide whether communication works: your audience, your spend, your verification, your credibility.
Pick the one that fits your situation. Two minutes each. No sign-up to see your result.
Choose your diagnostic
Which of these is your situation?
Each assessment scores where you stand right now and names the single gap most worth closing. Start with whichever describes you.
The Evidence Test
Is your next campaign built on audience evidence — or on a confident guess? Eight questions that reveal where your spending risk really sits.
Is Your Agency Guessing With Your Money?
You outsourced your marketing. But is your agency working from real audience evidence — or billing you for guesswork behind a busy dashboard?
Would You Have Shared the Fake?
AI fakes, miscaptioned images, recycled footage. A scenario test of whether you’d catch them — or amplify them — before you hit share.
Is Your Newsroom AI-Ready?
Your team already uses AI. But do you have the policy, disclosure, and verification discipline to use it safely — or are you improvising?
Are You Discoverable?
Editors and AI engines now decide who gets found. Are you visible and credible online — or invisible to the people who could hire you?
Building Trust, or Spending It?
Every editorial and digital choice either compounds your audience’s trust or quietly draws it down. Which way is your newsroom trending?
Is your next campaign built on evidence — or a guess?
Most campaigns don’t fail because the budget was too small. They fail because no one checked what the audience actually thought first. Eight questions, two minutes — find out where your next campaign really stands, and the one gap most likely to cost you.
Is your agency guessing with your money?
You handed your marketing to an agency or freelancer, and every month the dashboard looks busy. But busy isn’t the same as effective. Seven questions to tell whether your provider is working from real audience evidence — or billing you for confident guesswork.
Would you have shared the fake?
Every day, convincing fakes travel faster than the truth — AI-generated images, miscaptioned videos, old footage passed off as new. Six real-world moments. In each, you decide what you’d actually do before you hit share. Be honest: most people get caught out at least once.
Is your newsroom AI-ready?
Your journalists already use AI — the surveys are clear on that. The real question is whether your newsroom has the policy, disclosure, and verification discipline to use it safely, or whether everyone is quietly improvising. Seven questions for editors and managers. Answer for how things actually work, not how they should.
Are you discoverable?
Editors, fixers, and now AI search engines all decide who gets found — and they decide fast, based on what they can see about you online. This is a friendly check on whether a young journalist is visible and credible, or invisible to the people who could hire them. Seven questions. No judgement — just an honest map of where you stand and what to do next.
Building trust, or spending it?
Audience trust is the one asset a newsroom can’t buy back once it’s gone — and every editorial, commercial, and digital choice is either a deposit into it or a quiet withdrawal. Seven questions for the people who make those calls. The score is less important than the pattern it reveals.